Technology is the carrot dangling at the end of the societal stick. The cusp—always out of reach. Forward progression—its only directive.

It’s up to the individual to determine how and why they use the newest and most innovative technologies available. For C3 Insurance, the ability to comprehend the insurance challenges of insured’s today and evaluate their risks allows us to creatively tackle problems and offer businesses affordable solutions.

To understand the technologies behind our curtain, read ahead.


Insurance has always been an industry that strives to keep its finger on the technological pulse. They assess risk using large pools of data and compute algorithms that create fair pricing structures per risk. Thus, the main reasons for being on the cutting-edge of technology are for accuracy and competition.

  • Accuracy – Say you work in the trucking industry; you’re a driver. What health risks are you exposed to on a daily basis? For one, you have extended bouts of sitting planned as a daily activity—not too dissimilar to office workers. You’re at a significantly higher chance of a car accident; although the injury risk is far lower in an 18-wheeler. These factors need to be assessed accurately to measure how insurance companies can insure a trucker without being overpriced.
  • Competition – Ultimately, the accuracy of these risk assessments and policy quotes will compute directly to the competition. If you price too high, the market will undercut your evaluations and take over the market. If you price too low, you will capsize your business in legal and medical bill payments.

Where does the balancing act happen? At the technological level.


Anytime large swaths of data are being assessed, there are certain technologies you’re sure to find. There are also innovative solutions that you might find surprising:

  • AI and Automation – In order to render the large amounts of data valuable, you have to be able to pull away trends, statistics, and other relevant information. With the amount of data available, irrelevant or misinformed data evaluations are more harmful than they are useless.

Using AI and automation, you can transform the way in which you manipulate data to find correct trends.

  • Predictive Analytics – A branch of AI, predictive analytics takes a broader scope on data to forecast large shifts in the market. To stay consistent with our earlier example, let’s examine the trucking industry. As automation and self-driving vehicles fill in the automotive landscape, truckers are going to be increasingly under pressure regarding their utility to drive the large trucks.

Predictive analytics takes into account similar automatable positions, geographical factors (trucks that have to drive through icy terrain), sector funding, and estimates the likelihood of different outcomes. This helps insurance agencies adequately price their insurance packages against the coming market.

  • Internet of Things – More and more, smart electronics are entering into the consumer’s life. Smart fridges, smart appliances, smartwatches, and of course, the ever-empowering smartphone. Each of these facets of our lives collects certain data. The “Internet of Things” is a collection of all these devices and their respective data into one grouping.
  • Drones – The utility of these flying cameras increases as more sectors begin to use them. In the insurance sector, companies are flying drones over accident sites, natural disaster sites, and other areas where gaining a bird’s eye view is relevant.
  • Machine Learning – Another segment of AI, machine learning specifically refers to the use of algorithms and programmable models to automate tasks without explicit instruction. Instead of operating under a list of tasks, machine learning operates using patterns to infer the next step.

Machine learning is useful in the insurance sector for underwriting. Insurance underwriting is (in its essence) deciding:

    • How much coverage a customer gets
    • Whether the insurance carrier should assume risks
    • What premium should be charged

These are often heavily influenced by the person assessing the risks. Machine learning algorithms allow this process to be unaffected by emotion or the day-to-day change of a person.


Remember how both accuracy and competition control an insurance carrier’s success? With the best and most modern technology in an agency’s hands, they can determine an accurate reflection of the risk market and create a compensation structure that provides benefits to both insurer and insured.

This is what allows insurers to stay competitive in the market, without running the risks of failing themselves.


Businesses come to C3 to solve their insurance problems. Whether that’s determining a proper worker’s compensation program, business insurance, or employee benefits packages, you know you’re getting a technology-forward, innovative solution.

Regardless of what industry your company is in, C3 is armed for the job. We’ve seen success in specialty markets such as:

  • Trucking companies
  • Cannabis industry
  • Life sciences
  • Grocery stores
  • Real estate
  • Construction
  • Manufacturing
  • Breweries
  • More

If you’re curious about how C3 Insurance can cater to your business’ exact needs and help your business thrive, talk to our experts today.


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