Show Highlights
1:02 Cindy shares how she grew up in Florida, Germany, and Northern California due to her father’s military job, though she doesn’t know the specifics of his career (like most kids). All the moving around allowed her to become adaptable and skilled at sales.
4:27 Cindy describes how she never wanted to be in sales, yet here she is today, the First Lady of Sales. Throughout middle school and beyond, she was trying to figure out where she belonged. She wanted to find common ground with everyone she met. Her ability to quickly connect with people, fueled by natural curiosity and a desire to help, propelled her to success in sales.
11:37 Cindy outlines tools for initially connecting with a room full of people through curiosity and trust. First, have a goal before walking into the room, then approach it with curiosity about how you’ll achieve it. Lean into what you’re good at.
15:49 Cindy shares how she transitioned from teaching to sales and broke into a male-dominated industry through her support system and her own curiosity. She used her psychology background to find her way.
22:30 Cindy describes how to succeed in sales through failure. Recognize when there’s a good or bad fit and be okay walking away from a deal. Know what you want to get out of a deal before going into it. The group also discusses how to get out of the “friend zone” by asking different questions in a sales meeting.
27:54 Cindy sheds light on how to build your authentic personal brand and how she coined the name, First Lady of Sales.
36:45 Cindy shares information about her first book, “Every Job is a Sales Job,” which speaks to everyone, not just salespeople. ABC means “always be closing.” #CoffeeisforClosers #everyjobisasalesjob
41:00 Cindy answers some rapid-fire questions.
43:48 Cindy reflects on her journey and gives her younger self some advice.
44:15 Cindy reveals the secret sauce to who she is.
LinkedIn: https://www.linkedin.com/in/drcindy/
Instagram: Instagram.
Facebook: facebook.
Website: https://drcindy.com/
In this week’s episode, we catch up with Dr. Cindy McGovern, famously known as “The 1st Lady of Sales.” She is celebrated for transforming the popular sales acronym ABC (Always Be Closing) to Always Be Curious, emphasizing the role of curiosity in achieving success. This philosophy strongly resonates with us at C3, as we apply it both in our professional and personal lives, continuously learning and drawing inspiration from the ideas of those around us. This is a can’t-miss episode of Discover the Difference.